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"Public Television remains a corporate image-maker's
paradise... No other medium can deliver its kind of
programming and audience as effectively."
—Advertising Age
Your company’s involvement with KSMQ offers an outstanding opportunity to have
a positive impact our community while effectively communicating your message
through our unique multimedia channels.
We offer a variety of marketing opportunities via on-air spots, monthly program
guide, website, promotional tie-ins, community outreach, special events, and
on-air underwriting credit. No commercial broadcaster or cable network can offer
such community- and member-based marketing possibilities to its sponsors.
To learn more about how your organization can appear on our air as a sponsor,
please contact KSMQ (ksmq@ksmq.org) at 507/433-0678.
See our current Underwriters and Corporate and Business Sponsors.
What makes PBS and KSMQ distinctive? Obviously, the quality of extraordinary
non-commercial television programs is a
major factor. Furthermore, KSMQ viewers
demonstrate excellent judgment in their
television viewing habits because they
tend to be informed, educated, diverse
and influential.
Perception Is Everything.
Your sponsorship of KSMQ and the PBS brand communicates feelings and messages that build positive brand associations and enhance your corporate image. You benefit from the glow, or "halo effect,” of being associated with one of America’s most esteemed media brands, as well as its mission to make a meaningful contribution to the community.
Low Clutter/High Impact.
In broadcast terminology, clutter refers to the increasingly shortened time and increased number of commercials now shown on broadcast and cable television. In the dignified, non-commercial and low-clutter environment found only on PBS, your sponsorship message has greater impact than conventional on-air advertising.
Bullseye Marketing.
KSMQ can give you a direct route to reach the specific target audience you seek. Our quality viewers represent a wide range of demographics—from children and families to hard-to-reach influential, educated viewers with tremendous purchasing power.
Quality Counts.
KSMQ viewers are highly educated, influential, well-traveled, affluent and intellectually curious people who are intensely loyal to their local public television station. Their feelings about public broadcasting programming translate directly into feelings about our sponsors and their product or service. One recent study showed that 74% of PBS viewers feel that companies that sponsor PBS have a commitment to quality and excellence.
Advertising Just Isn’t What It Used to Be.
Traditional product advertising through TV commercials, mail-outs, print ads and radio spots risk being ignored. But sponsor messages in support of a public television program are welcomed by the PBS viewer as proof of their commitment to quality and excellence as well as to the community.
It's Affordable, and It Works.
PBS sponsorship is highly affordable. For a fraction of the cost of commercial advertising, you can deliver a powerful message to a specific audience, while enhancing your image and position within our community at the same time. How's that for value?
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When you partner with
KSMQ, you'll receive the following benefits:
 Spotlight your company or organization in an uncluttered broadcast environment that reaches more than 655,000 citizens in an eight-county area.
Instantly associate your business with quality, dignity, and trust.
Demonstrate your leadership, social responsibility, and interest in improving the quality of life in southern Minnesota and northern Iowa.
Your organization’s involvement with KSMQ gives you an outstanding opportunity to have a positive impact our community while cost-effectively communicating your message through our powerful multimedia channels. |
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In the minds of our viewers, KSMQ and PBS are recognized for and strongly associated with excellence, integrity, innovation and diversity. It’s not surprising then that our viewers associate these same qualities with our sponsors. This explains why 61% of respondents would choose to buy a product from a company that supports PBS, all other things being equal. (Source: Statistical Research Inc. PTV National Image Study)
In a report released by Roper ASW, PBS received top ranking for trustworthiness and as an excellent use of tax dollars, second only to military defense. Additionally, 50% of respondents said they trusted PBS "a great deal." In comparison, only 17% respondents said the same about commercial broadcasting networks, and 10% of cable television networks.
Survey respondents were also asked "how much do you trust the information on the news and public affairs programs that networks broadcast?" Again, PBS ranked highest with 40% answering "a great deal," second only to CNN with 33%. Most networks came in a full 20% lower than PBS.
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Many businesses, corporations and organizations throughout the southern Minnesota and northern Iowa area partner with KSMQ by sponsoring our television programs, pledge events, auctions, or other special events. It is their generosity and commitment that allows us to provide our viewers—your customers, potential customers and employees— with the high-quality programming that you've come to expect from KSMQ.
No matter what type of business or organization you are in or what your budget is, KSMQ can offer a sponsorship opportunity for your company that provides valuable on-air exposure across southern Minnesota and northern Iowa, allowing you to reach the people you need—and more importantly—want to reach.
For additional information, contact KSMQ toll-free at 800-658-2539.
See our current Underwriters and Corporate and Business Sponsors.
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